Globalisation and Indian Media:Certain Policy Implications

Media conglomerates and media corporatisation are phenomenon which have been studied by a number of scholars. The process of liberalisation, deregulation, globalisation and digitisation have transformed the media landscape. In India there has been a proliferation in the type of media .Simultaneously there has been growth in the quantity and quality of media content available for consumption .Like in other industries even in the media industry globalisation and diversification work hand in hand. Deregulation and convergence have also further affected the media industry. In the television industry there is segmentation and customization of content. Programmes like “who wants to be a millionaire” are adapted to the Indian scenario. Global content is transformed into local content by involving local actors. Internet is also fast becoming a segment of multi- media business. There has been a rise in the new form of communication known as mass-self communication (Manuel Castells).It is mass communication because it reaches potentially a global audience. It is self communication because individuals generate their own content, choose the platform for emission and play an active role in shaping the reception process.

This paper seeks to study how globalisation has affected the Indian media industry especially television and internet. The policies of the Indian government has brought about changes in various institutions and functioning of the media. With the help of case studies this paper will examine and  explore the effect of globalisation on media.